Aspect-based Sentiment Analysis on Product Reviews using Enhanced Bidirectional LSTM

Consumer opinions on purchased products significantly influence the number of purchases on ecommerce platforms. Sentiment analysis of these opinions assists both consumers and companies in making informed decisions. Currently, consumers judiciously evaluate different aspects of a product to guarantee it meets their requirements. Consequently, performing sentiment analysis on various product aspects can aid consumers select the precise product and support companies in meeting on areas that prerequisite upgrading. This study recommends a systematic and expandable method to aspect-based sentiment analysis of user reviews for electrical devices like computers, mobile phones, and headphones. Through an amalgamation of advanced preprocessing, sentence-level segmentation by means of transformer-based models, and similarity-based aspect detection, the system is competent of extracting fine-grained sentiment for each product aspect. A hybrid sentiment classification strategy employing both BERT and VADER certifies robustness and accurateness in sentiment detection, while the structured transformation of data into a multi-label format permits for efficient model training. The proposed Bi-LSTM architecture with an integrated attention mechanism boosts sentiment prediction by concentrating on the utmost pertinent parts of each sentence, directing to better-quality performance across evaluation metrics, including accuracy, precision, recall, and F1-score. The exploration offers a comparative study of the performance of aspect-based sentiment analysis using a standard Bi-LSTM model versus a Bi-LSTM model with an attention mechanism, applied to analyse the reviews of three diverse products. The outcomes explains that the Bidirectional Long Short-Term Memory (Bi-LSTM) model with an attention mechanism outpaces the Bidirectional Long Short-Term Memory (Bi-LSTM) in terms of accuracy, precision, recall, and F1-score. The investigation validates the efficiency of merging NLP techniques and deep learning to deliver understandings from product reviews, presenting beneficial assistance to consumers by aiding to make informed decisions and focus on companies directing to improve their offerings based on targeted feedback.