Intention for Implementation of Green Organizational Performance: Case of Fabrication Workshop

This study examines the intention to implement Green Organizational Performance (GOP) in PT. EEI. The intention is to develop strategies for integrating sustainability into business in the company’s fabrication. Taking the qualitative approach, this study employs Business Model Canvas (BMC), SWOT, and TOWS. Primary data were gathered through stakeholders’ interviews. The results show that ESG market pressure, internal efficiency, and environmental compliance are key drivers influencing GOP implementation. The recommended business strategies include investment in green technology, sustainable partnerships, and the development of low-carbon value. A seven-step implementation plan is created, including strategic planning, process reengineering, green procurement, human capital development, and pilot implementation. This study assists in the comprehension of how fabrication firms manage to transform their business models for competitiveness and sustainability in global markets.