Reactions to mega-threats among members of the harming group: a moral cleansing approach

Purpose The concept of mega-threats – negative, identity-related events that receive significant media attention – have been shown to have significant negative effects on members of the harmed group in organizations. We look to build on the original theory and empirical evidence by shifting focus to how mega-threats impact members of the harming group. Design/methodology/approach We test our hypothesized model in three experiments and one supplemental study using both MBA students and Prolific workers. Findings We find that members of the harming group feel increased levels of guilt following exposure to a mega-threat. Those individuals then strive to cleanse their guilt by reducing their in-group solidarity and engaging in increased helping behavior toward members of the harmed group. These effects were stronger for those who significantly valued purity/sanctity as a moral foundation. Originality/value Our research is the first to draw on moral cleansing theory and moral foundations theory to focus on how mega-threats impact members of the harming group. In doing so, we significantly extend our understanding of the racialized view of organizations and how societal events can significantly influence our behavior in the workplace.