Phát triển tín dụng tiêu dùng tại Ngân hàng thương mại cổ phần Đầu tư và Phát triển Việt Nam - Chi nhánh Mỹ Tho, tỉnh Tiền Giang

Abstract — Each bank with its own advantages can choose its own development strategy. In My Tho city, Tien Giang province, the demand for consumer loans is increasing sharply for daily consumption purposes. Meeting this demand not only helps the bank attract but also increases customer satisfaction and loyalty. However, consumer credit activities at BIDV My Tho have not been effective. The study was conducted to analyze, evaluate and propose solutions to develop consumer credit at BIDV My Tho until 2026 such as: Diversifying and developing new products, having policies to attract customers, modernizing banking technology and improving the quality of bank staff.