Batik Anjani sebagai Agen Penggerak Ekonomi dan Pelestari Budaya Lokal di Desa Bumiaji

This study aims to examine the role of Batik Anjani as an agent of local cultural preservation in Malang City, with a focus on the concept of agency within Anthony Giddens’ structuration theory. In this framework, an agent is understood as a social subject capable of acting reflectively and transforming their social environment. Batik Anjani, as a local batik industry actor, demonstrates initiative and awareness in preserving traditional values through production practices, motif selection, the use of natural materials, and community empowerment activities. Using a qualitative approach and case study method, this research analyzes how Batik Anjani actively makes decisions, formulates strategies, and constructs cultural meanings within the context of ever-changing socio-economic dynamics. The findings reveal that Batik Anjani does not merely fulfill an economic role but also acts as a cultural agent contributing to the sustainable preservation and reproduction of local cultural identity.