The Ephemeral Cultural Landscape of an Australian Federal Election

This paper explores the concept of ephemeral cultural landscapes through the lens of public election advertising during the 2025 Australian Federal election in the regional city of Albury, New South Wales. Framing election signage as a transient cultural landscape, the study assesses the distribution of election signage (corflutes) disseminated by political candidates against demographic and socio-economic criteria of the electorate. The paper examines how corflutes and symbolic signage reflect personal agency, spatial contestation, and community engagement within urban and suburban environments. A detailed windscreen survey was conducted across Albury over three days immediately prior to and on election day, recording 193 instances of campaign signage and mapping their spatial distribution in relation to polling booth catchments, population density, generational cohorts, and socio-economic status. The data reveal stark differences between traditional party (Greens, Labor, Liberal) strategies and that of the independent candidate whose campaign was marked by grassroots support and creative symbolism, notably the use of orange corflutes shaped like emus. The independent’s campaign relied on personal property displays, signaling civic engagement and a bottom-up assertion of political identity. While signage for major parties largely disappeared within days of the election, many of the independent’s symbolic emus persisted, blurring the temporal boundaries of the ephemeral landscape and extending its visual presence well beyond the formal campaign period. The study argues that these ephemeral landscapes, though transitory, are powerful cultural expressions of political identity, visibility, and territoriality shaping public and private spaces both materially and symbolically. Ultimately, the election signage in Albury serves as a case study for understanding how ephemeral landscapes can materially and symbolically shape public space during moments of civic expression.