A study on customer buying behaviour based on brand equity and satisfaction towards organised retail stores

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Publication Details

Journal
International Journal of Intelligent Enterprise
Published
2025-01-01
DOI
https://doi.org/10.1504/ijie.2025.10072813
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
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article

A study on customer buying behaviour based on brand equity and satisfaction towards organised retail stores

Nagarajan Muthukrishnan, M. Nalini, K. Suregka Felix
International Journal of Intelligent Enterprise
Technology Adoption and User Behaviour
article

A study on customer buying behaviour based on brand equity and satisfaction towards organised retail stores

Nagarajan Muthukrishnan, M. Nalini, K. Suregka Felix
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Intelligent EnterpriseVol. 1(1)
Openalex Percentile: Top 79%
Technology Adoption and User Behaviour
DOISourceOpenAlex
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A study on customer buying behaviour based on brand equity and satisfaction towards organised retail stores — Nagarajan Muthukrishnan, M. Nalini, et al. · International Journal of Intelligent Enterprise (2025) | TGRS Research Map | TGRS