MARKETING IN THE MANAGEMENT SYSTEM OF BUSINESS ENTITIES OF THE TOURIST AND RECREATIONAL COMPLEX OF THE RUSSIAN FEDERATION

The article examines the role of tourism organizations in the development of territories and the country. The paper presents the structure of the tourist and recreational complex and reveals its main elements, which subsequently contributed to the formation by the authors of a model for the development of the Russian tourism industry based on marketing activities. The authors propose to use integrated marketing activities of organizations and municipalities for the purpose of forming sustainable tourism development in Russia.