PROMISING AREAS FOR IMPROVING CUSTOMS REGULATION OF THE IMPORT OF GOODS CONTAINING INTELLECTUAL PROPERTY OBJECTS OF THE EAEU MEMBER STATES

In today’s world, where globalization and the integration of economies are becoming increasingly visible, issues related to the protection of intellectual property are becoming particularly relevant. The proliferation of counterfeit products remains a serious problem, both internationally and within individual States. Such violations harm not only copyright holders, but also the economy as a whole, affecting the interests of both the state and consumers. Customs mechanisms for the protection of exclusive rights play a key role in strengthening economic stability and creating a favorable environment for business and healthy competition within the framework of the single market of the Eurasian Economic Union. A study of modern integration processes shows that the development of customs regulation requires the coordination of multidirectional interests: the participating states, the business community, civil society and the strategic goals of the association itself. The analysis shows that the study of customs control mechanisms for goods with IP objects requires an integrated approach. This study examines the theoretical foundations, identified problem areas, possible ways to improve, and regulatory issues in this area. The authors propose promising directions for the development of a unified information system for managing the rights of the member states of the Eurasian Economic Union, contributing to simplify interstate cooperation, reduce the volume of illicit trade in intellectual property objects and aimed at ensuring their economic security.