Using Metrics to Strengthen a Fundraising Healthcare Program

As you strive to increase your portfolio numbers, consider how much time you can devote to major gifts.For smaller organizations where development professionals wear many hats, this is particularly important.Jeff Schreifels, principal at Veritus Group (Philadelphia, PA), suggests the following formula."Decide how much time your development officer can devote to major gifts," he says."We know that a full-time portfolio is no more than 150 donors.So, if they can devote 10 percent of their time, that means you can cultivate 15 major gift donors in a way that is meaningful.