Development of digitalization of family businesses in Thailand

<ns3:p>Research background family businesses play an increasingly important role both in the global economy and the Thailand economy. Family businesses in Thailand are growing rapidly and are now the backbone of Thailand’s economy. In 2018, these organizations generated a value of THB 28 trillion, which was about 72% of the value of all businesses in Thailand. In the modern economy, one of the important aspects of the functioning of family organizations is digital technology. The development of the digitization of family organizations in Thailand is very important because it can determine the strength and success of these enterprises in the current world. However, Thai family organizations do not prioritize the digital transformation of their business. A preliminary analysis of the literature on the subject, within the Web of Science and Scopus databases, revealed only a few scientific publications devoted to this subject. For this reason, the author decided to explore this topic. Purpose of the article to indicate and describe the importance and significance of digitalization in the activities of family businesses in Thailand. The article poses a research question: do family businesses in Thailand implement digitalization processes in practice, and if so, to what extent. Methods in order to achieve the aim of the study, the method of qualitative research through a critical analysis of the literature on the subject was used, reports (2019-2023) and other statistical and analytical documents were also included. Findings &amp; value added the added value in the cognitive aspect of this work consists in systematizing the concepts, indicating the specificity of family businesses and their level of digitalization. The added value in the utilitarian area is related to the analysis of reports, through the presentation of conclusions and indications.</ns3:p>