ANALISIS ASPEK-ASPEK MANAJEMEN SUMBER DAYA MANUSIA DI AGROWISATA LUMBUNG STROBERI DESA PANDANREJO KOTA BATU

This study aims to analyse human resource management at Agrowisata Lumbung Stroberi located in Pandanrejo Village, Batu City. The research problem focuses on how recruitment, development, compensation, integration, and maintenance of employees are implemented to support agrotourism management. The research employed a descriptive qualitative method with data collected through observation, in-depth interviews with management and employees, and documentation. The findings indicate that employee recruitment is still simple and lacks a structured recruitment plan. Workforce development has not been optimised due to limited regular training programs, particularly in improving service and communication skills. The compensation system remains confined to basic wages with incentive variations that are not yet proportional to workload. Integration between employees and the organisation has not been fully achieved due to ineffective internal communication. Employee welfare maintenance has not been planned sustainably. The conclusion states that human resource management in this agrotourism enterprise requires improvements in recruitment planning, regular training, a fairer compensation system, internal communication, and more integrated welfare programs to enhance professionalism and competitiveness in tourism services.