GREEN BEAUTY: EXPLORING THE INFLUENCE OF SUSTAINABLE MARKETING STRATEGIES ON CONSUMER BUYING BEHAVIOR IN THE COSMETIC PRODUCTS INDUSTRY WITH A FOCUS ON CONSUMER ATTITUDES

This study investigates consumer attitudes towards green marketing strategies within the cosmetic products industry, focusing on the dynamic interplay between sustainability initiatives and purchasing behavior. As environmental consciousness becomes increasingly ingrained in consumer values, this research explores the factorsGreen Beauty: Exploring the Influence of Sustainable Marketing Strategies on Consumer Buying Behavior in the Cosmetic Products Industry with a Focus on Consumer Attitudes https://iaeme.com/Home/journal/IJM105

Authors

Institutions

Publication Details

Journal
INTERNATIONAL JOURNAL OF MANAGEMENT
Published
2025-08-09
DOI
https://doi.org/10.34218/ijm_16_04_009
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

GREEN BEAUTY: EXPLORING THE INFLUENCE OF SUSTAINABLE MARKETING STRATEGIES ON CONSUMER BUYING BEHAVIOR IN THE COSMETIC PRODUCTS INDUSTRY WITH A FOCUS ON CONSUMER ATTITUDES

R. Indira, Vive Kumar
INTERNATIONAL JOURNAL OF MANAGEMENT
Environmental Sustainability in Business
article

GREEN BEAUTY: EXPLORING THE INFLUENCE OF SUSTAINABLE MARKETING STRATEGIES ON CONSUMER BUYING BEHAVIOR IN THE COSMETIC PRODUCTS INDUSTRY WITH A FOCUS ON CONSUMER ATTITUDES

R. Indira, Vive Kumar
article en

Abstract

This study investigates consumer attitudes towards green marketing strategies within the cosmetic products industry, focusing on the dynamic interplay between sustainability initiatives and purchasing behavior. As environmental consciousness becomes increasingly ingrained in consumer values, this research explores the factorsGreen Beauty: Exploring the Influence of Sustainable Marketing Strategies on Consumer Buying Behavior in the Cosmetic Products Industry with a Focus on Consumer Attitudes https://iaeme.com/Home/journal/IJM105

INTERNATIONAL JOURNAL OF MANAGEMENTVol. 16(4)
Tamil University (IN), Bharathidasan University (IN)
Responsible consumption and production
Openalex Percentile: Top 73%
Environmental Sustainability in Business
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

GREEN BEAUTY: EXPLORING THE INFLUENCE OF SUSTAINABLE MARKETING STRATEGIES ON CONSUMER BUYING BEHAVIOR IN THE COSMETIC PRODUCTS INDUSTRY WITH A FOCUS ON CONSUMER ATTITUDES — R. Indira, Vive Kumar · INTERNATIONAL JOURNAL OF MANAGEMENT (2025) | TGRS Research Map | TGRS