Development of an E-Learning Implementation Model with an Omnichannel Approach in Secondary Schools of Tehran

Purpose: This study aims to develop and validate a model for implementing e-learning with an omnichannel approach in secondary schools in Tehran. Methodology: A mixed-methods approach was employed in this study, integrating qualitative and quantitative research methods. The qualitative phase involved semi-structured interviews with 16 experts in educational technology and e-learning, selected through purposive sampling. The quantitative phase involved a survey of 256 secondary school teachers and administrators in Tehran, using a structured questionnaire. Data from the qualitative phase were analyzed using thematic analysis, while the quantitative data were subjected to Confirmatory Factor Analysis (CFA) to validate the proposed e-learning model. Findings: The study identified several critical themes essential for the effective implementation of e-learning, including technology infrastructure, security and privacy, access management, content management, communication and collaboration, user experience, continuous management, and financial management. The findings revealed that robust technological infrastructure, secure platforms, effective access control, and engaging content are crucial for the success of e-learning initiatives. Additionally, the study emphasized the importance of continuous management and financial planning in sustaining e-learning systems. The CFA results confirmed the validity of the proposed model, with all identified themes showing strong positive relationships with successful e-learning implementation. Conclusion: The study provides a comprehensive framework for the implementation of e-learning with an omnichannel approach in secondary schools. The findings highlight the critical factors that educational institutions must consider to ensure the success and sustainability of e-learning systems. The proposed model offers valuable insights for educators, administrators, and policymakers seeking to enhance the quality and accessibility of online education in the digital age.