The evolution of social posters: new challenges in the digital age

The social poster has always occupied an important place in society, reflecting its culture, economic trends and worldview. It served as a means of transmitting messages and announcing significant events, undergoing significant development throughout the 20th century: from an artistic form and advertising tool to a reflection of social processes. This article analyzes the transformations that have occurred with the social poster in the digital era, with particular attention paid to the role of its authors. First of all, the features of activist movements, the phenomena of online activism and cultural sabotage are examined as factors that shape the socio-cultural context for the poster creator. Furthermore, three key conditions that contribute to the formation of a recognizable style of social posters are described such as the use of recomposed graphic elements, a return to traditional graphic techniques, and a rethinking of authorship through the concept of “copyleft”. At the end, examples from the practice of creating social posters are given to illustrate the above principles.