Aplicación de la inteligencia artificial desde un enfoque neuroeducativo para optimizar los procesos cognitivos en la enseñanza y el aprendizaje

The convergence of artificial intelligence (AI) and neuroeducation presents a transformative opportunity for higher education, enabling teaching and learning processes that are more adaptive, personalised, and grounded in scientific evidence of brain function. Viewed through a neuroeducational lens, AI is not merely a technological tool but a catalyst that optimises key cognitive functions such as attention, working memory, self-regulation, and knowledge transfer. This facilitates the design of pedagogical experiences tailored to students’ cognitive rhythms and styles, enhancing both academic performance and holistic development. In Ecuador and Mexico, although progress has been made and emerging projects combining AI with neuroeducation have aimed to personalise content and monitor student progress, significant challenges remain, including limitations in technological infrastructure, insufficient teacher training, and a lack of coherent integration of these approaches within educational policies. Based on a bibliographic review, the analysis explored how this integration could enhance essential cognitive skills and improve active participation and academic achievement within university contexts in both countries. Consequently, the application of AI from a neuroeducational perspective represents a strategic opportunity to optimise cognitive processes in teaching and learning, although its development requires overcoming structural barriers and promoting inclusive educational policies that support its effective implementation.