Implementation of Data Visualization in Presentation of Financial Reports to Improve Stakeholder Understanding

This study discusses how data visualization can help present financial reports to make them easier for stakeholders to understand. Amidst technological developments and the abundance of complex data, traditional ways of presenting financial reports are often difficult to understand, especially for those without a financial background. Visualizations, such as graphs, diagrams, and interactive dashboards, are considered capable of conveying information more clearly and attractively. Through a quantitative approach and distributing questionnaires to respondents from various backgrounds, this study found that the use of visualization in financial reports significantly improved stakeholder understanding. These results indicate that companies need to consider the use of visualization as part of their financial communications strategy so that the messages delivered are more effective and inclusive. this study confirms that the application of data visualization in financial reports provides significant benefits for stakeholders, especially Micro, Small, and Medium Enterprises (MSMEs). Visualizations designed with interactive features such as graphs, dashboards, and dynamic filters can improve understanding of financial information faster and more accurately compared to traditional table-based reports.