CHALLENGES AND SOLUTIONS OF HYDROPONIC FARMING DEVELOPMENT IN WARU VILLAGE, KARANGANYAR REGENCY

The role of agriculture is evaluated through its contribution as a provider of food, employment opportunities, income sources, and environmental preservation. To comprehend the role of agriculture, we can examine the agricultural development in the region. Waru Village, Karanganyar Regency, is a village that has pioneered agricultural development with the aim of improving the living standard of farmers. Agricultural development in Waru Village was carried out by transitioning to a hydroponic planting system. This transition was accompanied by challenges in the form of cultivation techniques, capital, marketing, and a lack of extension services. This study aims to elucidate the problems that occur and propose potential solutions to address these issues. This research employed a descriptive analysis method. The results indicated that strategic solutions were formulated to resolve these problems, namely: enhancing production, expanding trading partners, utilizing digital marketing strategy, and implementing production management practices.