ADDED VALUE OF BANANA SALE AGROINDUSTRY IN UMKM PAKEMITAN VILLAGE, CIKATOMAS DISTRICT, TASIKMALAYA REGENCY

This study aims to determine the amount of ordinary revenue and income generated in the American banana sale agroindustry and the value added to the banana sale agroindustry. This research used the case study method in Pakemitan Village, Cikatomas District, Tasikmalaya Regency. The research was conducted at a banana sale company in Pakemitan Village, Cikatomas District, Tasikmalaya Regency. The data type used is primary data obtained using interviews and secondary data based on the agency. The collected data was then analyzed using the Hayami method. The study's results prove that the total cost obtained by the home industry is Rp. 1.185.500, revenue in producing banana sales is IDR. 2.000.000, income is IDR. 814.500, and value-added analysis shows that processed bananas in banana sales produce IDR 10.419,86 per kilogram or the value-added ratio by 0,53%.