The Influence and Countermeasures of the Pan-entertainment Tendency in Network Culture on College Students’ Network Literacy

With the intensification of the pan-entertainment tendency in online culture, its impact on college students’ internet literacy has become increasingly prominent. This paper analyzes the connotation and characteristics of the pan-entertainment in online culture, and combined with the components of college students’ internet literacy, explores the multiple influence mechanisms of pan-entertainment in deconstructing values, alienating behavioral patterns, and impacting the educational environment. It also analyzes the causes from four dimensions: technological drive, capital logic, educational defects, and individual cognitive limitations. The study finds that pan-entertainment weakens college students’ information discrimination ability, sense of responsibility, and critical thinking through such paths as the dissemination of fragmented content and algorithm recommendation. Based on this, countermeasures are proposed from multiple aspects to provide references for improving college students’ internet literacy and creating a healthy online environment.