Communication Skills and Knowledge Transfer among Livestock Farmers through WhatsApp

AbstractThis study examined the role of WhatsApp as a communication tool among livestock farmers in Dharmapuri focusing on its effectiveness in enhancing information sharing and decision-making. A total of 1,546 farmers participated in 12 dedicated WhatsApp groups with 100 farmers selected for detailed analysis over six months, resulting in 40 queries primarily concerning large ruminant health, disease management, and reproduction. WhatsApp emerged as the preferred method for information gathering, facilitating timely responses from agricultural experts and fostering a sense of community among farmers. The Krishi Vigyan Kendra, Dharmapuri established these groups to provide expert advice and technological insights, particularly during adverse weather conditions when in-person visits were impractical. Most queries were related to crossbred cattle management with significant interest in low-cost feed options for goats. Farmers utilized various communication methods including text voice messages and images to effectively convey their issues. Overall, WhatsApp has proven invaluable for knowledge exchange and the development of sustainable livestock management practices, bridging information gaps and promoting agricultural innovation, thereby enhancing farmer engagement and enabling efficient data generation for agricultural scientists.