STRATEGIES FOR OPTIMIZING GLOBAL SUPPLY CHAINS IN THE CONTEXT OF DIGITAL TRANSFORMATION

The research is devoted to the analysis of the challenges facing the world economy in connection with dynamic changes in global trade relations. It is proved that in order to ensure the continuity and sustainability of logistics processes in conditions of constant geopolitical uncertainty, logistics companies must move from reactive to proactive management, which will require them to have the ability to constantly and deeply analyze the current market situation, regularly evaluate all operations and immediately implement improvements to make the best use of resources. The article substantiates the need to integrate advanced digital technology tools directly into logistics processes. Such implementation of digital solutions can provide much more accurate tracking of goods at all stages of movement, significantly increase the transparency of all logistics operations, which, in turn, leads to a reduction in the risks of counterfeiting and fraud, as well as an overall increase in the security and reliability of global supply chains.