Are mobile wallets the future of tourism in developing countries? A tap into tourists’ actual adoption in Malaysia

Purpose This study aims to explore the adoption of mobile wallets (m-wallets) by tourists in Malaysia, centring on factors influencing usage through an extended technology acceptance model (TAM). Design/methodology/approach A survey of 284 international tourists in Malaysia was analysed using structural equation modelling, incorporating user differences and m-wallet characteristics. Findings Trust and infrastructure drive m-wallet adoption, while user experience and social influence indirectly impact perceived ease of use and perceived usefulness. Research limitations/implications Results are limited to international tourists in Malaysia and may not be generalisable. Future research could examine other countries or use longitudinal methods. Practical implications Service providers should focus on trust-building, secure systems and better infrastructure. Policymakers should improve connectivity and payment systems in tourist areas. Social implications Service providers should focus on trust-building, secure systems and better infrastructure. Policymakers should improve connectivity and payment systems in tourist areas. Originality/value The study applies an extended TAM to actual m-wallet usage in a developing country, extending insights for fintech and tourism stakeholders.