Pragmatic Aspects of Signpost Messages in Cameroon: From the Ordinary to the Implied Meanings of the Messages

The paper examines the pragmatic aspects of signpost messages (SPMs) in Cameroon, focusing on the implied or intended meanings and the ordinary meanings of the messages.The investigation is carried out from the perspectives of Mey's (2001) Pragmatic Theory and Grice's (1975) Theory of Implicature.The findings point out that SPMs are not just communicative tools in Cameroon but also reflections of sociolinguistic realities and cultural values.For instance, the authors' intended meanings of SPMs reveal their ideological orientations and attitudinal tendencies.