The Impact of Strategic Intelligence in Achieving Sustainable Competitive Advantage for Tourism Companies: An Exploratory Study of the Opinions of a Sample of Managers of Tourism and Travel Companies in the City of Baghdad

Objectives: The researcher aims through the research to invest in the research in the tourism companies active in the tourism sector to show the added value achieved by the sustainable competitive advantage of the researched companies, evaluate the reality of the strategic intelligence situation and its sustainability in the researched companies, and employ the applications of strategic intelligence in achieving the sustainable competitive advantage in the researched companies. Methods: Several main and sub-hypotheses were formulated, and in order to achieve the research objective, answer the questions, and test the validity of the hypotheses, the descriptive analytical approach was adopted as a scientific methodology in the current research, and the research was based on (the questionnaire), which is the main tool for collecting data and personal interviews, as the research included analyzing the opinions of a number of individuals working in the researched companies, which number (535) companies in both Rosana and Karkh, after their complete inventory, represented by (the managing director, tourist representatives, tourist guides), and the researcher distributed to them (224) questionnaires prepared from scales from previous studies, and (215) were returned, and (210) of them were valid for statistical analysis, and thus the research sample is intentional random, and a set of statistical scales and methods were used. . Results: The researcher reached, through the current research, the most important results represented in the attempt of the tourism companies in the research sample to have a future vision to improve their strategic intelligence resulting from their ability to convince employees to believe in the strategy followed in performance and transform the vision into reality, and deal with the unknown situations they face during work, in addition to the attempt of the researched companies to focus on loyalty to achieve sustainable competitive advantage as it is the prominent role in achieving and accelerating the goals of companies and the course of their business and maximizing their capabilities and helping them to achieve and perform quantitatively and qualitatively and improve productivity, service, quality and type, which is the guarantee to enhance creative behavior. Conclusion: Despite the great importance of strategic intelligence in achieving sustainable competitive advantage for travel and tourism companies, we have noticed the lack of a serious approach by the management of Iraqi tourism companies to this effect and the resulting undesirable situations if this effect is negative on the environment of these companies, which may cause high turmoil when activating strategic intelligence. Here, the management of tourism companies must search for a more comprehensive vision and a deeper philosophy that depends on choosing and employing the areas that achieve superiority in their performance, and reaching a modern technology suitable for achieving strategic success that achieves growth and survival. Perhaps strategic intelligence and sustainable