Strategic Marketing Of Meghalaya Tourism: A Conceptual Framework For Sustainable Development

Meghalaya is a standout travel destination because of its exceptional fusion of rich cultural heritage and scenic beauty. It has great potential for boosting the economy of the state through tourism activities. Promotion of tourist attraction in the state calls for a strategic marketing approach that encompasses various marketing strategies. Further, a holistic marketing mix that includes vital elements should be carefully planned and implemented to ensure the successful effort in communicating tourism offerings of Meghalaya. The study will delve on the significance of adopting a critical marketing theories and depicting the appropriate marketing strategies, thereby incorporating it in the selling and communicating the tourism offerings in the state of Meghalaya.