https://www.clausiuspress.com/assets/default/article/2025/08/11/article_1754900658.pdf

At the moment when digital technology has profoundly changed the operating environment of enterprises, it is very important to explore the transformation and development of enterprise innovation business management. The purpose of this paper is to study how enterprises can realize the effective transformation of business administration in the digital age, so as to enhance their competitiveness. In this paper, the characteristics of the digital age, related business management theories and their influence by the digital age are deeply analyzed, and the challenges faced by enterprises in management concept, organizational structure, marketing model and talent management are revealed. It is found that the traditional business management model is full of disadvantages under the impact of the digital wave. Based on this, this paper puts forward that we should innovate the management concept and establish data-driven and innovation-oriented thinking; Change the organizational structure and build a flat and networked structure; Upgrade marketing mode and promote digital and personalized marketing; Optimize talent management and improve the introduction, training and incentive mechanisms to achieve transformation. In order to provide strategic guidance for the sustainable development of enterprises in the digital age.