The Optimization Path of New Quality Productivity in Enterprise Business Management

This article focuses on the application of new quality productivity (NQP) in enterprise business management. At present, in the complex market environment, enterprises urgently need to enhance their competitiveness with the help of NQP. Through literature research, this article comprehensively sorts out relevant information, and analyzes the theoretical connotation and relevance of NQP and enterprise business management by theoretical analysis. It is found that enterprises of different scales and industries have different degrees of applying NQP, and they are faced with problems such as cognition, technical talents and management system, which are caused by external environment and enterprises' own factors. Based on the above research results, this article puts forward a series of optimization suggestions, including strengthening the understanding of NQP and promoting the change of ideas, strengthening technology research and development and talent team construction to provide strong support, optimizing enterprise management system and constructing collaborative innovation mechanism. It aims to provide theoretical reference for enterprises, help enterprises to effectively integrate NQP with business management, improve management efficiency, better adapt to market changes and enhance comprehensive competitiveness.