Analysis of Business Administration Innovation and Economic Growth Motive Force in Digital Economy Era

Digital economy has become the core driving force of economic development, which has profoundly changed the traditional economic model and enterprise management field. The purpose of this paper is to deeply explore the innovation path of business administration in the digital economy era and its mechanism for economic growth. Through the comprehensive use of theoretical analysis and other methods, this paper combs the basic theories of digital economy and business administration, and analyzes the influence of digital economy on business administration. It is found that business management can be innovated from three aspects: management concept, mode and means, such as establishing the concept of customer-centered and open collaboration, promoting flat organizational structure and project management, adopting digital marketing and intelligent operation management. These innovations can significantly stimulate market vitality, optimize resource allocation, promote industrial upgrading, and finally inject strong impetus into economic growth. This study provides a theoretical reference for the innovation and development of business administration and economic growth in the digital economy era, and helps enterprises and policy makers better adapt to the needs of the digital economy era.