The Rise of Retail Investors: How Technology Changed the Game

This paper explains the emergence of retail investors and looks at the variables influencing this shift, paying special attention to the part played by technology. The evolution of investing has changed as a result of the development of investment tools, mobile applications, and the removal of conventional brokerage costs. The research also explores how social media affects investing behaviour, the dangers and difficulties faced by retail investors, and the regulatory measures used to control this expanding market. This study seeks to clarify the future of retail investment and its consequences for the financial ecosystem by examining case studies like GameStop and the emergence of fintech platforms in India.