https://www.clausiuspress.com/assets/default/article/2025/08/11/article_1754903333.pdf

This article focuses on the application of New Quality Productivity (NQP) in enterprise business management, aiming at exploring its optimization path and helping enterprises to enhance their competitiveness and achieve sustainable development. Through literature research, this article combs the related theories of NQP and enterprise business administration, and analyzes the present situation and problems by inductive deduction. It is found that the NQP has been applied in strategic planning, organizational structure and human resource management of enterprise business administration, but there are some problems such as cognitive deviation of ideas, technical application obstacles, talent shortage and unsuitable management system. Based on this, this article puts forward the targeted optimization path from the dimensions of concept renewal and strategic planning optimization, organizational structure and management model innovation, human resource management optimization, technology application and innovation ability improvement, and risk management and coping strategies. It is hoped that the research can provide reference for enterprises to realize the innovative development of business administration under the NQP background.