Innovation Strategy of Enterprise Business Administration in the Era of Network Economy

With the advent of the era of network economy, business administration of enterprises faces many challenges and opportunities. This article focuses on the innovation strategy of enterprise business administration in the era of network economy. By analyzing the characteristics of the network economy era, the connotation and functions of enterprise business administration, and the existing management concepts are lagging behind, the mode is defective, and the means are insufficient, this article puts forward that the concept innovation needs to establish the user-centered Internet thinking and open cooperation concept. The innovation of organizational models requires the construction of a flat management structure and a virtual team collaboration mechanism. This transformation means the expansion of the application scope of information technology, in which advanced technologies such as big data analysis and artificial intelligence will effectively enhance the scientificity of management decisions. The research results show that these innovative strategies can help enterprises better adapt to the network economy environment. This aims to provide practical and reference paths and methods for enterprises to achieve sustainable development in the era of network economy.