Guidelines for Promoting Soccer Education Among General School Students at Universities in Haidian District Beijing, the People's Republic of China

Background and Aim: With the continuous improvement of China's economic level and people's happiness index, sports are favored by more and more people and have become part of people's daily lives. The report of the 19th National Congress points out that it is necessary to “accelerate the construction of a strong sports country” and deepen sports reform. Under the policy background of the country vigorously promoting the construction of a strong sports nation, soccer has ushered in unprecedented development opportunities and has received extensive attention from society. This research paper aims to establish a robust guideline for the development of soccer in Beijing. Materials and Methods: Interviews were conducted with nine experts from the Soccer Division and the Promotion and Publicity Division of the Beijing Provincial Sports Bureau to understand the current situation of the promotion and development of college soccer in Beijing. In the questionnaire survey of soccer in Beijing's colleges and universities, 32 soccer teachers or coaches participated, and 324 students and teachers participated. Results: Lack of resources is a major obstacle to the popularization of soccer. Training resources, equipment, and the number of professional coaches are far from adequate, limiting the promotion and popularization of soccer. Secondly, some parents and schools do not have a good understanding of the importance of soccer, resulting in insufficient support for this form of sport, which affects the children's motivation to participate. In addition, the publicity and promotion channels for soccer are relatively limited, failing to make full use of diversified communication channels, resulting in its limited visibility and coverage. In practice, although the government has relevant supportive policies, there may be insufficient implementation in the concrete implementation process, which also affects the speed of development of soccer. Conclusion: Although soccer is gradually developing in Beijing's colleges and universities, it is still in the primary stage. To further develop soccer education in Beijing, 1) more resources are needed, 2) a proper understanding of soccer needs to be popularized, and 3) the government needs to ensure that its policies are properly implemented.