Research on the Embedding of Hometown Networks and Value Co-creation by Chinese Enterprises' Overseas Expansion in the Global South

Against the backdrop of Chinese enterprises’ overseas expansion in the Global South, this study examines the embedding paths and value co-creation mechanisms of hometown networks in cross-border operations. Combining literature review with case analysis, we select representative Chinese firms in typical hometown regions of Southeast Asia and Latin America as our research objects. We construct a dual-perspective theoretical framework of social network embedding and value co-creation, then use in-depth interviews and content analysis to empirically investigate the structure of hometown networks, resource flows, and collaboration patterns. Our findings indicate that hometown networks play a critical role in information access, institutional coordination, and social trust building; the depth of embedding and efficiency of resource integration significantly influence firm performance. Moreover, multi-actor co-creation pathways generate synergistic gains in market development and localization. Based on these insights, we propose managerial recommendations for optimizing network embedding strategies and strengthening multi-stakeholder co-creation platforms, and we outline policy implications and avenues for future research.