THE ARTISTIC POTENTIAL OF CHORAL CONDUCTING IN CONTEMPORARY UKRAINE

Recording technologies and information and communication technologies, like the modern world, are transforming in line with the challenges. The changes introduced relate not only to clearly defined technological areas but are also aimed at the aesthetic component of business education and art education in general. Ukrainian choral art has rich traditions that arose under the influence of folk music, whose roots go back to the period of paganism (VI–X centuries), as well as Orthodox singing, which was borrowed from Byzantium after the adoption of Christianity in the tenth century. Advancements in information technology have greatly impacted the creation and distribution of sound recordings, while also fostering a deeper exploration of educational techniques. This study focuses on contemporary conducting and choral art. The main goal of the work is to analyze new perspectives and find out how information and communication technologies have influenced the formation and evolution of conducting and choral activities in Ukraine. As part of the methodological approach to the study, a comparative and structural analysis was applied, including the processing of statistical data on choral performances on the YouTube platform, as well as an analysis of the use of modern technologies in Ukrainian music institutions based on open sources. The results of the study show that videos of performances by professional Ukrainian choirs posted on YouTube receive millions of views, while student and children’s groups receive hundreds of thousands. Although these developments offer significant advantages for discussing modern communication methods in choral music, they remain less popular than mainstream pop music, despite their potential to reach a much wider audience. Despite the active development of distance learning, its impact on choral art remains insignificant. Studies have shown that modern information and communication technologies cannot fully ensure the coordinated interaction of a choral ensemble due to the delay in digital signal transmission in the network. For this reason, conventional approaches like in-person rehearsals and live performances continue to be essential for achieving high-quality choral renditions.