Experiments by “Visionaries”

How do visionaries design experiments when they need to convince skeptical resource providers? This paper develops a model in which entrepreneurs and incumbent firms face fundamentally different challenges in pursuing disruptive technologies. Whereas visionaries may be optimistic about a technology’s prospects, they often require resources controlled by others with more conservative beliefs. We show that these resource constraints lead entrepreneurs to design experiments that maximize persuasive power rather than informational value; choosing high-bar experiments that generate clear positive signals when technologies succeed. In contrast, incumbent firms with internal authority prefer low-bar experiments that clearly identify technological failures.

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Publication Details

Journal
Strategy Science
Published
2025-08-11
DOI
https://doi.org/10.1287/stsc.2025.0402
Primary Topic
Experimental Behavioral Economics Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Experiments by “Visionaries”

Joshua S. Gans
Strategy Science
Experimental Behavioral Economics Studies
article

Experiments by “Visionaries”

Joshua S. Gans
article en

Abstract

How do visionaries design experiments when they need to convince skeptical resource providers? This paper develops a model in which entrepreneurs and incumbent firms face fundamentally different challenges in pursuing disruptive technologies. Whereas visionaries may be optimistic about a technology’s prospects, they often require resources controlled by others with more conservative beliefs. We show that these resource constraints lead entrepreneurs to design experiments that maximize persuasive power rather than informational value; choosing high-bar experiments that generate clear positive signals when technologies succeed. In contrast, incumbent firms with internal authority prefer low-bar experiments that clearly identify technological failures.

Strategy ScienceVol. 10(4)
National Bureau of Economic Research (US), University of Toronto (CA)
Decent work and economic growth
Openalex Percentile: Top 80%
Experimental Behavioral Economics Studies
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