Experiments by “Visionaries”
How do visionaries design experiments when they need to convince skeptical resource providers? This paper develops a model in which entrepreneurs and incumbent firms face fundamentally different challenges in pursuing disruptive technologies. Whereas visionaries may be optimistic about a technology’s prospects, they often require resources controlled by others with more conservative beliefs. We show that these resource constraints lead entrepreneurs to design experiments that maximize persuasive power rather than informational value; choosing high-bar experiments that generate clear positive signals when technologies succeed. In contrast, incumbent firms with internal authority prefer low-bar experiments that clearly identify technological failures.
Authors
- Joshua S. Gans (ORCID: https://orcid.org/0000-0001-6567-5859)
Institutions
- National Bureau of Economic Research (US)
- University of Toronto (CA)
Publication Details
- Journal
- Strategy Science
- Published
- 2025-08-11
- DOI
- https://doi.org/10.1287/stsc.2025.0402
- Primary Topic
- Experimental Behavioral Economics Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00