Understanding the psychological pathways from ocean literacy to pro-environmental behavior: the mediating roles of marine responsibility and values

Grounded in theoretical frameworks from environmental psychology-namely the Value-Belief-Norm Theory and the Theory of Planned Behavior-this study underscores the importance of integrating cognitive, affective, and normative factors in promoting sustainable marine actions. The results offer valuable insights for the design of educational interventions and behavioral strategies aimed at advancing marine conservation efforts.