Pelatihan Pemasaran Digital Untuk Promosi Produk Pada Forum UMKM IKM Kabupaten Bogor

With the rapid development of technology today, the need for digital marketing skills is increasing. To support the promotion of MSME and SME products in Bogor Regency, we are holding digital marketing training which aims to empower participants with basic skills in designing and managing effective promotional strategies. Provides a basic understanding of digital marketing and the importance of product promotion through online platforms. Teaches participants the graphic design principles needed to create attractive and informative promotional content. Equip participants with skills in using tools and features in digital platforms to design effective promotional materials. Participants are given an Introduction to Digital Marketing Using Digital Marketing Applications. Direct practice in designing promotional content using applications. Improve participants' skills in designing and managing digital product promotions. Minimize errors in data management and speed up the product data search process. Encouraging the growth of MSME and IKM businesses in Bogor Regency through effective digital marketing strategies

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Publication Details

Journal
Jurnal Abdimas Teknologi Informatika dan Komputer
Published
2025-08-12
DOI
https://doi.org/10.31294/jatik.v1i2.3407
Citations
1
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
5.59
Controls
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article

Pelatihan Pemasaran Digital Untuk Promosi Produk Pada Forum UMKM IKM Kabupaten Bogor

Aswar Hanif, Markus Lilik Martanto, Yayan Hendrian, Syamsul bakhri Syamsul
1 citations
Jurnal Abdimas Teknologi Informatika dan Komputer
SMEs Development and Digital Marketing
5.59
article

Pelatihan Pemasaran Digital Untuk Promosi Produk Pada Forum UMKM IKM Kabupaten Bogor

Aswar Hanif, Markus Lilik Martanto, Yayan Hendrian, Syamsul bakhri Syamsul
article en
1 citations

Abstract

With the rapid development of technology today, the need for digital marketing skills is increasing. To support the promotion of MSME and SME products in Bogor Regency, we are holding digital marketing training which aims to empower participants with basic skills in designing and managing effective promotional strategies. Provides a basic understanding of digital marketing and the importance of product promotion through online platforms. Teaches participants the graphic design principles needed to create attractive and informative promotional content. Equip participants with skills in using tools and features in digital platforms to design effective promotional materials. Participants are given an Introduction to Digital Marketing Using Digital Marketing Applications. Direct practice in designing promotional content using applications. Improve participants' skills in designing and managing digital product promotions. Minimize errors in data management and speed up the product data search process. Encouraging the growth of MSME and IKM businesses in Bogor Regency through effective digital marketing strategies

Jurnal Abdimas Teknologi Informatika dan KomputerVol. 1(2)
Universitas Informatika dan Bisnis Indonesia (ID)
Decent work and economic growth
Openalex Percentile: Top 5%
SMEs Development and Digital Marketing
5.59
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