The Impact of Investment Analysis on Corporate Strategy from the Perspective of Business Administration

This article focuses on the relationship between investment analysis and enterprise strategy. The purpose is to analyze the interaction mechanism between them and help enterprises optimize their strategic decision-making and investment activities. Through theoretical elaboration and case analysis, this article discusses how investment analysis is guided by enterprise strategy and its specific influence on all levels of enterprise strategy. It is found that corporate strategy, like a beacon, points out the direction for investment analysis, and the two maintain a dynamic balance in different stages of enterprise development. Investment analysis has an impact on enterprise strategy from the aspects of overall strategy, competitive strategy and functional strategy, and determines key strategic elements such as capital investment, talent demand and market positioning. To sum up, enterprise managers need to pay attention to the close relationship between them, improve enterprise strategy with the help of investment analysis, and optimize investment analysis according to enterprise strategy in order to adapt to the changeable internal and external environment and promote the sustainable development of enterprises.