PENGARUH PROMOSI TERHADAP PENINGKATAN MOTIVASI KERJA PEGAWAI PPNPN DI LINGKUNGAN TERMINAL TIPE A PAKUPATAN SERANG BANTEN

Employees working in government institutions currently consist of several formations,namely State Civil Apparatus (ASN), Government Employees with Work Agreements(PPPK), and Non-Civil Servant Government Employees (PPNPN). For non-civil servantgovernment employees, these include non-permanent employees, honorary employees,special staff, and other employees whose income is charged to the APBN. PPNPN such ashonorary employees and non-permanent employees have a high turnover rate due to their lowlevel of motivation. This is because PPNPN does not seem to have a clear career levelcompared to ASN and PPPK. The unclear career path at PPNPN makes employees have a lowlevel of motivation and always look for other job opportunities compared to their currentplace of work. This study was conducted to find the relationship between promotion to beable to increase work motivation in PPNPN employees in the Type A Pakupatan SerangBanten terminal environment. With this research, it is hoped that there will be a solution toincrease the work motivation of PPNPN employees. The method used in this study is aquantitative method, a research method based on the philosophy of positivism, as a scientificmethod because it has met scientific principles in a concrete or empirical, objective,measurable, rational, and systematic manner. The regression equation for the Implementationof Job Promotion and Employee Work Motivation is Ŷ = 18.5 + 0.96X. Furthermore, theregression equation can be used to predict (forecast) how much the value in the dependentvariable (Increasing Employee Work Motivation) will occur if the value in the independentvariable (Increasing Employee Work Motivation) is determined.