The impact of artificial intelligence on behavioral intentions to use mobile banking in the post-COVID-19 era
The positive impact of perceived intelligence and anthropomorphism indicates that consumers value advanced, human-like interactions with AI. M-banking platforms may focus on developing AI systems that offer intuitive, intelligent, and emotionally engaging experiences. Financial institutions may invest in AI that can analyze user data to offer personalized financial advice, predict future needs, and automate routine tasks effectively.
Authors
- Johannes Schrank (ORCID: https://orcid.org/0009-0002-9916-0364)
Institutions
- Khon Kaen University (TH)
Publication Details
- Journal
- Frontiers in Artificial Intelligence
- Published
- 2025-08-12
- DOI
- https://doi.org/10.3389/frai.2025.1649392
- Citations
- 6
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 25.01
Funders
- Khon Kaen University