Role of Scented Ambience in Shaping Consumer Behaviour

A prime issue that retailer's face today is in knowing the role of physical evidence on consumer's perception, and his or her resultant purchase behavior regarding goods and services.This is evident from the research works and

Authors

Publication Details

Journal
Srusti Management Review
Published
2024-12-31
DOI
https://doi.org/10.63340/samt/00007
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

Role of Scented Ambience in Shaping Consumer Behaviour

Sinmoy Goswami
Srusti Management Review
Consumer Behavior in Brand Consumption and Identification
article

Role of Scented Ambience in Shaping Consumer Behaviour

Sinmoy Goswami
article en

Abstract

A prime issue that retailer's face today is in knowing the role of physical evidence on consumer's perception, and his or her resultant purchase behavior regarding goods and services.This is evident from the research works and

Srusti Management Review
Openalex Percentile: Top 56%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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Role of Scented Ambience in Shaping Consumer Behaviour — Sinmoy Goswami · Srusti Management Review (2024) | TGRS Research Map | TGRS