CONCEPTUAL APPROACHES TO BUILDING INTEGRATED MODELS FOR REFORMING BUSINESS PROCESSES

The article discusses the conceptual and methodological foundations for building integrated models for reforming business processes of enterprises in the context of a transformational economy. The relevance of the study is due to the complexity of the current economic environment, in particular, the consequences of the full-scale war in Ukraine, which led to disruption of production chains, shortage of resources, outflow of personnel and increased management risks. In such conditions, traditional approaches to optimizing business processes are not effective enough, which necessitates the need for integrated solutions of a new type. The purpose of the article is to develop a generalized approach to the formation of an integrated model for reforming business processes based on a combination of management functions, digital technologies and adaptation mechanisms to improve the efficiency of enterprises in conditions of uncertainty and limited resources. The study analyzes modern scientific approaches to process management, reengineering, digitalization, and optimization. The author's contribution is to synthesize these approaches within a single logical and structural framework that covers the coordination of planning, organization, motivation, control, and analysis functions in the context of digital transformation. Digitalization is considered as a systemic component of strategic management. The scientific novelty lies in substantiating the need for cross-functional integration of management decisions and structuring the relevant methodological tools that can ensure the adaptation of enterprises to the conditions of the crisis economy. The article proposes a conceptual model that combines strategic planning, operational adaptation and digital analytics. The practical significance of the results lies in the possibility of applying the proposed approach in reorganization programs, crisis management and the development of information systems for supporting management decisions. The presented model takes into account the specifics of the functioning of Ukrainian enterprises, in particular, resource constraints, market instability and personnel risks. The conclusions of the study demonstrate the feasibility of forming multi-level integrated models of business process reform that combine analytical, organizational and technological components and meet the challenges of the modern transformational economy.