Digital-Based Human Resource Management Strategy at PT. BPR Dana Nusantara Tanjungpinang Branch

Objectives: This study aims to explore the digital-based human resource management (HRM) strategy at Bank BPR Dana Nusantara, Tanjungpinang Branch. Methodology: The research uses a qualitative approach, with data collected through observation and interviews. The data were analyzed descriptively to gain an in-depth understanding of the implementation of HRM strategies. Findings: The study found that the HR strategy at PT. BPR Dana Nusantara has been effectively implemented, covering aspects such as recruitment, development, compensation, integration, and maintenance. Integration in HRM is evident in the use of internal communication tools that support collaboration and facilitate quick access to information. Digital platforms are utilized for recruitment and interactive learning, which have enhanced employee efficiency and skill development. Moreover, the implementation of an integrated performance management system has provided useful data for employee evaluations. Conclusion: The findings indicate that digital-based HR strategies not only improve individual performance but also enhance organizational competitiveness in the digital era. The study recommends that HR managers continue to adapt and leverage technological advancements in HR management practices.