INTERNATIONAL MARKETING IN THE CONDITIONS OF INTEGRATION AND GLOBALIZATION
The article explores both theoretical and practical aspects of international marketing in the context of globalization and the integration of the world economy. It analyzes current trends in the development of international marketing, its role in shaping the global economic system, and its impact on the development of national economies.
Authors
- Nadezhda Klimovskikh (ORCID: https://orcid.org/0000-0002-7965-2444)
- Oleksandr Chernyak (ORCID: https://orcid.org/0000-0002-0453-0063)
- I.I. CHERNYAK
Publication Details
- Journal
- Economics Theory and Practice
- Published
- 2025-01-01
- DOI
- https://doi.org/10.31429/2224042x_2025_78_63
- Primary Topic
- Business and Economic Development
- Type
- article
- Field-Weighted Citation Impact
- 0.00