Komodifikasi Agama dalam Era Digital (Studi Etnografi Virtual Fenomena Cek Khodam di Media Sosial)

This study examines the phenomenon of religious commodification in the digital era, focusing on the practice of checking khodam on social media. Using a virtual ethnographic approach, the study analyzes how traditional spiritual practices are transformed into digital commodities. The results of the study show that khodam checks on social media are a form of religious commodification that involves commercialization, standardization, and personalization of spiritual services. This phenomenon reflects a shift in religious practices in the digital society and raises questions about authenticity and ethics in online spirituality.

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Publication Details

Journal
Komunikan
Published
2025-06-30
DOI
https://doi.org/10.30993/jurnalkomunikan.v4i1.439
Primary Topic
Islamic Finance and Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

Komodifikasi Agama dalam Era Digital (Studi Etnografi Virtual Fenomena Cek Khodam di Media Sosial)

Muhamad Hanif Fuadi, Frista Fitriany Ramadhanita
Komunikan
Islamic Finance and Communication
article

Komodifikasi Agama dalam Era Digital (Studi Etnografi Virtual Fenomena Cek Khodam di Media Sosial)

Muhamad Hanif Fuadi, Frista Fitriany Ramadhanita
article en

Abstract

This study examines the phenomenon of religious commodification in the digital era, focusing on the practice of checking khodam on social media. Using a virtual ethnographic approach, the study analyzes how traditional spiritual practices are transformed into digital commodities. The results of the study show that khodam checks on social media are a form of religious commodification that involves commercialization, standardization, and personalization of spiritual services. This phenomenon reflects a shift in religious practices in the digital society and raises questions about authenticity and ethics in online spirituality.

KomunikanVol. 4(1)
Institut Agama Islam Negeri Bengkulu (ID)
Openalex Percentile: Top 72%
Islamic Finance and Communication
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