A STUDY ON THE PRADHAN MANTRI JAN-DHAN YOJANA (PMJDY) AS A FINANCIAL INCLUSION STRATEGY IN INDIA

Financial inclusion is a catalyst for promoting equitable growth and social welfare. It refers to the delivery of financial products and services such as banking, insurance, and credit at affordable costs to all segments of society, particularly the underbanked and economically disadvantaged. This paper examines India’s financial inclusion journey with a primary focus on the Pradhan Mantri Jan-Dhan Yojana (PMJDY). The study uses a structured questionnaire to assess the awareness, accessibility, and satisfaction levels among beneficiaries. It also evaluates the challenges and outcomes of financial inclusion efforts and offers suggestions for policy improvements. The research findings indicate significant progress, yet underscore the need for deeper engagement through literacy, infrastructure, and trust-building initiatives to ensure long-term economic empowerment.