STRATEGY PRINCIPLES OF ENTERPRISE FINANCIAL MANAGEMENT IN THE SYSTEM OF FORMING ECOSYSTEM STIMULATING FOR THE DEVELOPMENT

The article develops a theoretical and applied concept of improving the efficiency of financial management through the formation, implementation and responsibility. The concepts of financial management grouped and management directions substantiated. The financial management of an enterprise in the system of formation of an ecosystem for stimulating development is determined. This is a system of financial instruments, levers, principles, methods. It that work for the long term. In terms of efficient formation, distribution, and redistribution of financial resources. The concepts of financial management substantiated. These are the Present Value Concept, the Entrepreneurial Risk Concept, and the Cash Flow Concept. Areas of financial management identified. These are financial management, investment management, financial stability management, and financial performance management. The components of financial management efficiency that work systematically through the efficiency multiplier substantiated. On the basis of the established algorithm of actions through the ability to form a resource, the ability to act and the ability to be responsible for the results of work in the system of formation of the ecosystem of development stimulation. The use of Kaizen technology, which works the basis of components and ensures efficiency, substantiated. These include modernizing production, improving operations, optimizing capital, building capacity, and strengthening resilience. The established system includes a continuous process of improving financial management and generating financial resources to fulfill tasks. The analysis of financial management involved the use of economic and mathematical methods. Which made it possible to identify the issues and substantiate the results. The study used methods of generalization, grouping and systematization, financial, economic, logical generalization and graphical representation. The practical significance of the results of the article based on the development of strategic principles of financial management. It based on the formation of a mechanism for improving the efficiency of financial management in the system of formation of an ecosystem for stimulating development.