TIME MANAGEMENT AS A TOOL FOR IMPROVING PERSONAL AND PROFESSIONAL EFFICIENCY

The article summarizes the main obstacles to effective time management in terms of internal and external factors. A brief description of each of them is given. It is established that an important barrier is the underestimation of personal time, inability to delegate responsibilities and neglect of regular assessment of one's own productivity. Awareness of these obstacles and the introduction of a systematic approach to time management is the first step towards increasing efficiency, reducing stress and achieving a work-life balance. The article synthesizes modern time management tools that affect the efficiency of time management, dividing them into categories: planning, prioritization, goal setting, time tracking, delegation and automation, reflection and analysis of results. It is determined that the results of using time management tools are as follows: higher productivity, less stress, more free time, better work-life balance. Implementation of even basic time management tools contributes to better organization, stress reduction, and a significant increase in work efficiency. The authors propose an algorithm for effective time management, which gives managers a number of key advantages that significantly increase both personal efficiency and team performance. gives managers a number of key advantages that significantly increase both personal efficiency and team performance. Following the basic planning rules proposed by researchers allows you to optimize resource allocation, avoid overload, and adapt to changes. The article presents the basic rules that a manager should follow when planning, especially when drawing up a daily plan. Recommendations for the formation of a sustainable time management habit have been developed, taking into account the individual characteristics of the manager and his or her lifestyle. The article highlights the benefits of time management for improving the personal and professional efficiency of a manager, in particular: developing the skill of focusing on priorities, reducing time spent on secondary matters, increasing efficiency, developing discipline and self-control, reducing stress, increasing selfconfidence, improving the quality of management decisions, the ability to quickly adapt to changes, improving the efficiency of team management, professional growth and career prospects.