COMPETITIVENESS OF EDUCATION PROGRAMS IN THE MODERN ECONOMY

This article discusses key approaches to the formation of the competitiveness of higher education programs under modern conditions. The author presents and substantiates the problems of insufficient attractiveness of programs for the modern generation of applicants (generation Z), analyzes a possible list of indicators for assessing the level of competitiveness of education programs, and formulates the main principles for creating a competitive educational program: integration, reliance on the university's key competencies, monitoring of industry and labor market issues in real time, openness, and efficiency.